Harland Customer Survey Prompts Introduction of Free Labelling Awareness Courses.

Harland Machine Systems are the market leader in the design, manufacture and supply of self-adhesive labelling machines. As a Global company with divisions in America, France and China, communication with customers is key to ensure Harland maintain their reputation for high quality machines delivered with effective service. In a recent survey 5200 customers were questioned about their perceptions of the company, the quality of the labelling machines, the customer service provided and thoughts on some suggested future developments.

The initial feedback clearly illustrated the reasons why customers bought from Harland in the first instance. 96% of respondents said they bought from Harland for one of the following reasons; quality of machinery, price of machinery, customer service and reputation. Adrian Goodall from Anglo Austrian Patisseries sums this up by adding; 'Excellent build of machine with great after sales service.' The positive response at enquiry stage was matched for the delivery stage of Harland's service, with 98% of customers who had ordered a machine agreeing they were pleased with the end product.

Harland constantly enhance and develop upon the service they offer to their valued customers, therefore some future development ideas were proposed in the survey to measure the interest. One of these ideas was a complimentary Labelling Appreciation Course. Des Dunleavy, Marketing Manager explains 'The majority of our customers are responsible for managing all elements of their product lines not just the purchase of labelling machines. Consequently, their awareness about different labelling options such as material, application, shape of product etc did not allow them to consider all options when looking for a new labelling machine. We introduced our free Label Appreciation Courses to cover any areas of labelling methods our customers were not sure of.'

When asked if they would be interested in attending a Labelling Appreciation Course, a high percentage of the respondents said yes. Harland have now successfully completed one course with great feedback and courses have been booked up until September. Barry Frizell from Innovia Films Ltd adds: 'We would like to thank everyone at Harland Machine Systems who combined together to make yesterdays training course so interesting and worthwhile. The memory stick and printed Power point presentations were a valuable extra benefit and much appreciated... You all did a great job.' To find out more about these courses visit www.harland-hms.com.

All respondents to the Harland Machine Systems survey were entered into a prize draw to win a free IPOD NANO. Niall Duffy from Forest Tosara was the lucky winner and a senior member of the Harland team travelled to Ireland to personally present him with his prize.