Reduce Capital Expenditure with Labelling Machine Hire.

La Baguette Doree based in Barnsley, South Yorkshire, is a premier baker of fresh handcrafted bread - supplying everything from Italian style Panini's and cheese bread, to traditional fruit loafs. The company's products are sold to supermarkets and other customers across the UK and Ireland - including all 440 Marks & Spencer stores from Cornwall to Inverness and Dublin.

Incorporating promotions within packaging was something La Baguette Dorree was used to doing in order to keep up with the competitive nature of the consumer food market place. For long-term promotions the offer was pre-printed on the packaging; however this was an unsuitable method for short-term and/ or trial promotions due to the large amount of expensive packaging which was often left over after the promotion had finished. Simon Howarth, Factory Manager explains: 'We knew applying promotional labels to packaging would reduce the waste of materials, however we couldn’t afford the capital expenditure of purchasing an applicator system.'

Harland Machine Systems are a specialist in the manufacture of pressure sensitive labelling machines and applicators. Keith Walmsley, UK Sales Manager explains: 'We have many customers in industries such as Food and Contract packing who face erratic production demands associated with seasonal products and trial or short-term promotions. Consequently, we offer our machines on a hire basis so our customers don’t have to make unnecessary investments.'

Simon Howarth continues: 'We chose Harland because of the flexible hire service and the quality of the systems. The applicator was easily integrated into our production line and we have already started seeing benefits such as accuracy of label application and decreased downtime, as well as cost savings from the reduced waste materials.' La Baguette Doree have recently had a second applicator installed on a hire basis. Keith Walmsley sums up: 'Hiring machines can often be a quicker and more cost effective option for many of our customers. We hire out machines from all ranges, from small applicators to large systems to provide a complete turnkey solution. Once hired out, the machines can also be purchased or leased.'

For more information about pressure sensitive machine hire contact Harland Machine Systems by calling 0845 2246713.